QuakeHOLD! is the brand name of Ready America's earthquake products. Ready America, Inc.™ is the oldest and largest manufacturer of earthquake safety fasteners in the United States and Japan.
Ready America is a great American success story that began with a woman who took an idea and turned it into a thriving business that now leads the field in earthquake safety fasteners. It all started in 1991 when Dran Reese embarked on a search for a product to protect her valuable crystal and glass figurines, as well as her husband's antique bottle collection.
Between rambunctious kids, energetic pets and the constant threat of earthquakes, part of everyday life in California, Ms. Reese realized there was a need to find a way to secure fragile objects on display in her home. And when her collection of treasured Swarovski crystal animals was knocked over and shattered, she became determined to find something that would keep her breakable pieces in place, yet at the same time allow her to remove and relocate items at will.
After an exhaustive search, she eventually found a putty-like substance and took it to a chemist to have it made stickier and non-staining. The result was Ready America's original product - QuakeHOLD! Putty - an easy to use soft putty that is non-toxic, removable and reusable.
That initial temporary adhesive was the first product that spawned a complete range of earthquake safety fasteners for the home and office, including furniture and appliance straps to secure big-ticket items such as entertainment centers, china cabinets and wall units. TVs, computers, VCRs and DVD players can also be secured in place with the fasteners. Two more temporary adhesives, Clear Gel and Museum Wax, used for securing glass breakables and other collectibles, were introduced a short time later, after which Emergency LightSticks were added to the mix. Most recently, Ready America has added a complete line of Grab 'n Go Emergency Kits for family, pets and business.
LightSticks have a myriad of uses such as an alternative source of light in power blackouts, natural disasters and roadside emergencies. They can also be used for outdoor activities including camping, boating and fishing. Once activated, each stick provides light for up to 12 hours. They are cool to the touch, more reliable than flashlight batteries and are safer than candles.
Our safety straps and temporary adhesives are merchandised in California, Washington and Hawaii through hardware stores and home improvement centers including the Home Depot, Lowe's and OSH, while the safety LightSticks are sold nationally through the Home Depot and Lowe's.
Ready America's line of safety fasteners represents an inexpensive form of insurance for people wanting to safeguard their possessions.
More recently new items have been added to Ready America's range of products including all-purpose Survival Kits and an Emergency Power Station. The Survival Kits contain essentials to sustain one, two or four persons for three days. Pet Evacuation Kits contain essentials for three days for your beloved pet. The Emergency Power Station is a hand held unit that combines a flashlight, AM/FM radio, mobile phone charger and personal alarm, all of which can be powered up by simply winding the built-in crank handle.
As a result of sustained growth, Ready America relocated its headquarters from Monrovia, CA, to San Marcos, CA, in 1999. By 2005, the company's ongoing growth again resulted in expansion and they purchased a new 11,000 square foot building in the neighboring city of Escondido, CA.
Ready America partnered with FEMA in 2001 on the "Project Impact" pilot program in Washington State, and it continues to work on disaster mitigation programs in conjunction with the American Red Cross, the California Earthquake Authority (CEA), the Southern California Earthquake Center (SCEC), and the US Geological Survey (USGS). In 2005, Ready America sponsored a new earthquake safety booklet "Putting Down Roots in Earthquake Country" that was jointly produced by the CEA, SCEC and USGS.
The company is one of the major sponsors of "Putting Down Roots", a handbook for earthquake safety in California. Ready America is also a member of the 1906 Earthquake Centennial Alliance, a group formed to commemorate events surrounding the 100th anniversary of the San Francisco earthquake and fire.
Apart from its business operations, Ready America is an active supporter of several charities and church organizations. One of their favorite charities is the "My Stuff Bags" program. The program rescues children who have been abused or neglected and helps to place them in crisis centers. Each child is given a My Stuff Bag to help with their transition into care, and Ready America supports the program by making donations for each bag. The program appeals to Ms. Reese because as a mother, she understands the need to provide for children, and as a business owner she is in the fortunate position of being able to contribute to this worthy cause.
In the immediate future, Ready America plans to expand its penetration of retail markets with an emphasis on reaching the growing Hispanic population. While some of its products are available in bilingual packaging, in 2006 the plan is to convert all packaging and instructions to English/Spanish in order to reach a significant segment of the community that may not be as aware as it could be of the need to be prepared.
In summary, Ready America's mission is to help the community in general understand the need to be prepared, because preparedness is the best defense against earthquakes.